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Buying hosting and writing content isn’t enough to build a successful website today. If you have no way to find website traffic, your site won’t make any money.
The question is, what traffic source has the most traffic to tap into? When 51% of internet traffic comes from search engines, SEO traffic is what you need to invest in.
If you want to make the most of your SEO strategy, it pays to understand all the elements of SEO. Below are six SEO techniques that will help you learn how to gain traffic to your website.
1. Title Tag
If you’re a regular searcher, you should be no stranger to a page title. The headline you see in the search results lets you know what a website is about. The question you have to ask yourself is whether or not your title will resonate with searchers.
You can modify your title tag using your meta-information. This information is what Google reads to determine what to show searchers on its results page.
The first thing to consider is the primary keyword for your article. Make sure to include it at least once in your title.
After that, it’s a matter of convincing people to click-through to your website. Ask yourself what information a Google searcher is trying to find when they perform a search. If you craft your title well and get a reasonable click-through rate, Google will know that your site has the information its searchers want.
Google doesn’t magically know your website is on the internet. It has spiders that go out there to find everything out there. The problem is that Google’s spiders do have limits.
Improving your site structure will help Google crawl every page of your website. If you have weird URL structures and inaccessible pages, Google won’t know to rank them.
The first way to improve your site’s discoverability is to create a sitemap. A sitemap is a file that contains a list of every URL on your website. Sign up for Google Webmaster tools and upload this file for Google to see.
A sitemap alone won’t always be enough. Google wants to know what topics your website content talks about. This information helps Google understand your website’s main topic and subtopics.
You can help this process with internal links.
You should set up your internal links in your article content. Link your related pages together to help Google get a better picture of your website’s structure.
3. Long-Form Content
SEO wasn’t complicated when search engines started. All you needed to do was throw your keywords on your page, and Google would rank your website. The problem with this method of ranking is it’s ripe for abuse.
Now that Google has an easier time parsing content, Google considers many other ranking factors. Your content quality and length are two of those factors.
Long-form content can do more for you than rank for a single high-volume keyword. Well written content uses secondary keywords that are related to your article topic.
If you do your research, you’ll be able to integrate many of these keywords into your articles. Doing this will help you rank for more than a single keyword and bring more traffic than your primary keyword can on its own.
Google has gotten much better at analyzing website content over the past decade. It can now understand search intent and figure out if your website matches what people expect to see. Unfortunately, it still isn’t good enough to figure out what makes the best content.
To help with that problem. Google uses backlinks to gauge the authority of a website. A backlink is a hyperlink placed on a third-party website that sends people to your site.
Not all websites are created equally, though. Google has a ranking system that places more value on specific links. The more of these links you have, the more authority gets passed to your website.
All other things being equal, having more backlinks is one of the best website traffic strategies that will move your website ahead in the search results. You’ll need to reach out to other webmasters if you want to take advantage of them.
5. Mobile-Friendly Design
Over 50% of all people are estimated to now use their phones as a search device. This is a problem when the only platform you design for is desktop computers.
Ignoring mobile users means you’re alienating over half of your potential visitors. Google understands this and will penalize your website if you don’t provide a seamless experience for everyone.
You can use responsive design to solve this issue. This type of system monitors your visitor’s screen size when they first visit your website. Once your website has this information, it displays a design created specifically for that size screen.
It can take a lot of work to put together a design that works for everyone. The best SEO services should have resources available to help you make sure your site works well for everyone.
6. Page Speed
Optimizing your content isn’t the only thing required for improving your website SEO. Google wants its users to have a great experience when they visit your website. That isn’t possible if they have to wait forever for your content to load.
Google will penalize your website if it takes too long to load. If you want to avoid this, you need to perform a speed audit to figure out which elements of your site slow things down.
The most significant factor for this will be your images. If you have an image-heavy website, you need to make sure that your pictures are well optimized.
Run your images through an image optimization program to perform lossless compression. This compression method will reduce your image size while retaining the original quality of your images.
Using All the Elements of SEO Will Help Increase Your Rankings
There is a lot more to SEO strategies than throwing up a bunch of content on your website. If you don’t understand all the elements of SEO, you won’t be able to get the rankings you’re looking to achieve. Now that you know how to increase website rankings with on-site SEO, you’re ready to give your site the push it needs.
If you want to learn more about using your website to increase sales, head back to our blog. Our marketing section has all the information you need to know.