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Social media is one of the most effective marketing methods for both new and existing businesses. With over 3.5 billion people on social media, the opportunities for growth are endless.
However, social media can only produce results if you use it the right way. This means posting regularly, sharing content that’s valuable and interesting, and using hashtags to help your audience find you.
Keep reading to discover 5 important reasons why you should start using hashtags on your business social media accounts.
1. Build Brand Awareness
One of the main purposes of hashtags is to build brand awareness. When you use industry-specific hashtags, your posts will appear in the Explore feed where people go to discover new interesting content. The more your posts appear, the more people will see them and follow your account.
If you’re new to how social media works, before you start using hashtags, take some time to find out more about the algorithms, what posts gain visibility, and how to interact with your audience.
2. Attract New Followers
If your goal with social media is to attract new followers, using the right hashtags can help you do that. When users are looking for something, they’ll type in a specific hashtag (which is similar to a keyword) that shows all posts related to that topic. If they like what they see on the post and your profile, they’ll start following you.
3. Add Context To Your Posts
If you want to add context to a post but don’t have enough space to write a long caption, use hashtags. Even if there’s no character limit, hashtags can clarify the context so people know exactly what your caption or image means.
For instance, Twitter only allows 280 characters, so you can use hashtags to save space, show what you mean, and help your post gain visibility at the same time.
4. Interact With Your Audience
If you’re wondering how to use hashtags to interact with your audience, think about a topic they’re interested in. By using topic-specific hashtags, you’re showing your followers that you’re participating in the discussion. The more they interact with your profile, the more visibility your posts will have.
5. Increase Organic Reach
Social media algorithms can be tricky, and if you don’t optimize your posts for engagement, very few people will see them. By using the right hashtags, you can increase organic reach and attract a highly targeted audience.
However, popular hashtags with millions of posts can actually have the opposite effect since everyone is using them. Your posts can easily get lost in the crowd and go unnoticed, even though you’re using popular hashtags. Instead, find industry-specific hashtags that’ll attract the right target audience for your business.
Use Hashtags on Your Social Media Channels To Grow Your Business
Whether you’re a beginner in social media or already have accounts, using hashtags the right way can help you grow your target audience and your business.
Want more tech and social media tips? Explore some of the other articles we’ve written and come back often to discover the newest industry news and trends.