Table of Contents
- 1. Use Google My Business
- 2. Local SEO Works Best When You Use Local Keywords
- 3. Build Backlinks
- 4. Make Use of Business Review Sites
- 5. Tag Images Appropriately
- 6. Create a Contact Page
- 7. Post Relevant Blogs Regularly
- 8. Add Client Reviews
- 9. Look at Your Internal Links
- 10. Use Social Media to Your Advantage
- Improve Your Local SEO Today
Your business needs to attract more local customers–fast. How can this be done?
When your business is ready to embark on a marketing campaign, you’ll get the best possible results if you’ve been focusing on local SEO.
Local SEO refers to helping your business rank and get noticed online by others in your local area. The principles of local SEO are similar to general SEO, but with a few unique points.
Before starting a marketing or SEO campaign, make sure you understand exactly how local SEO works. To learn more, keep reading for ten top tips when it comes to local SEO strategies.
1. Use Google My Business
Your first step to master localized SEO is to claim your page on Google My Business. This is a free tool provided by Google and will make it much easier for customers to find you.
It lets you verify your business on Google, but it also means that when a customer searches for you, they’ll find not only your website but also your contact details, such as opening hours, a business photo, and a link to your reviews.
Even better, it allows your business to show up on Google Maps.
2. Local SEO Works Best When You Use Local Keywords
To rank for local SEO, you need to use local keywords. Say you’re a dentist in Chicago. If you set up your website with the aim of ranking for ‘dentist’, you’re competing with tens of thousands of other dentists around the world.
Plus, customers in your area want to find a dentist near them. So, you’ll want to use keywords like ‘Chicago dentist’, ‘best dentist in Chicago’, etc, to help locals find your business.
Mastering keywords can be tricky, so some businesses may want to contact local firms that can help with SEO services for specialized help.
3. Build Backlinks
For your website to rank on Google, you need to build backlinks. These are links to your website from other websites, but they act as a signal to Google that your website is authoritative.
Building up backlinks can be tricky, since it’s hard sometimes to get other websites to link to yours. Over time, you will notice some backlinks appearing organically, but you can help things along by writing guest posts for other websites in your niche.
Sticking with the dentist example, you may want to reach out to other local health professionals, such as a doctor or orthodontist, to see if they’d like a blog for their website on the importance of dental care? Or maybe even ask your local Chamber of Commerce?
It may take some creativity, but there are plenty of ways to build backlinks.
4. Make Use of Business Review Sites
Reviews can be scary, but they’re a great thing for SEO. Make sure you claim your business profile on local review sites, as well as larger ones like Yelp or TripAdvisor.
You’ll start to build up lots of positive reviews, which may be an indicator to Google that your business is successful and worthy of notice. Plus, reviews are very helpful for new customers, as many people read reviews before deciding to support a business or not.
5. Tag Images Appropriately
Tagging images is one of the important SEO basics, especially when it comes to local SEO. When you upload images or graphics onto your website, you’ll want to size them appropriately, add captions, and also add alt text, which is designed to help those with vision impairments.
Google considers images an important SEO ranking factor, so make sure yours contain both your business name and location to help increase your local SEO.
6. Create a Contact Page
Sometimes, businesses forget to include a contact page, but this is important for telling Google where you’re located—not to mention helpful for your customers!
Your contact page should be easy to locate from your homepage and should contain your business name, address, contact details, opening hours, and any other relevant details.
7. Post Relevant Blogs Regularly
It can help your SEO to add a blog to your website. This will bring in new traffic regularly, provided the blogs are well-written, relevant, and are answering questions your potential customers are searching for.
Be sure to add some local focus to your blog post, as this will help the posts rank when customers are searching for relevant local topics.
8. Add Client Reviews
Do you have reviews from clients or customers on your website? If not, think about adding a reviews page.
Reviews are fascinating for attracting new customers, as they provide reassurance that the business is honest and trustworthy. We know positive reviews can boost SEO, so they are worth adding to your website.
9. Look at Your Internal Links
Have you been using internal linking to your advantage? Internal linking is the process of linking to various pages and blog posts within your own website.
Internal linking has a few advantages—it can keep users on your site for longer and it also improves the navigation of your website. However, it also helps Google crawl and index your website, which can help new blog posts or pages rank faster.
10. Use Social Media to Your Advantage
Your business should be on social media, especially Facebook. If you haven’t already, set up a page for your business.
It’s useful for sharing updates, connecting with customers, posting reviews, and driving traffic to your site. If you’re running a local advertising campaign, you can also set up targeted advertisements, sure to bring in new business.
While social media may not directly link to SEO, social media does bring in new business and increase website traffic, important if you’re running a campaign.
Improve Your Local SEO Today
Ready to smash your next local SEO or marketing campaign? If so, use the tips above to get started.
Many businesses find SEO, especially local SEO, to be confusing at first. Once you take the time to understand it more, it should become easier to rank highly and get noticed online.
Without SEO, your business may get left behind, so get started with SEO today and watch your profits increase!
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