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If you spend any time researching digital marketing, you’re sure to come across hundreds of sources explaining the ins and outs of the industry’s hottest topic: search engine optimization.
Search engine optimization, or SEO as it’s more often called, is much more than a trendy buzzword. If you’ve ever found yourself wondering “do I need SEO for my business?” the answer is almost always a resounding yes.
If you’re still not sure what all the hype is about, keep reading for three of the biggest reasons why SEO is important for business success.
1. Meet Your Customers Where They’re At
The first reason why search engine optimization is important for business is that it can boost your SERP rankings. To understand why that’s such a big deal, let’s look at the numbers:
- Google’s first results page accounts for 71-92% of all search traffic clicks
- Google’s second results page only accounts for 6% of all search traffic clicks
- Google’s first five results on the first page account for over 67% of all clicks
- Google’s second five results on the first page only account for just under 4% of clicks
One of the main goals of marketing is to connect with your customers where they’re at, and that’s the top half of the first page of Google. If you want your website to rank in this coveted position and increase your traffic, you’ll have to put a focus on SEO.
2. It’s a Cost-Effective Marketing Strategy
When it comes to marketing, SEO gives you the biggest bang for your buck. Traditional advertising tools like flyers and radio commercials are expensive, difficult to measure, and can be a massive waste of money if the messaging is off.
SEO, on the other hand, lets you run measurable A/B tests to refine your messaging during a campaign so your effort is never wasted. Many strategies, like keyword optimization and link building, are inexpensive and can be done in-house. SEO also stacks well with paid advertising strategies like PPC banners.
3. SEO Improves User Experience
Great SEO isn’t just a boon for your business metrics. Your customers prefer an optimized site as well because it helps them find exactly what they’re looking for with less hassle.
As an example, let’s say your business offers search engine optimization for property managers and landlords. If you use key terms throughout your site that make your niche clear, potential clients using Google as a tool for finding property management SEO services will notice your site listed higher than the sea of generalists. This helps them by making their search for a service provider much faster, and it helps you by directing warm leads your way.
It’s Clear Why SEO Is Important for Business
The evidence is clear: if you want your business to grow, you can’t afford to ignore SEO any longer. These reasons why SEO is important for business only scratch the surface of how valuable it really is.
If you’re convinced and are ready to start jumping the ranks on SERPs, you’re in the right place. Check out the rest of our site for more timely marketing and SEO advice.