Do you ever wonder why your email has such low open rates?

One of the biggest reasons for that is your emails go straight to spam. Most spam comes from suspicious sources that try to scam users, but some reputable brands get mixed as spam.

Why is that so? If you want to know more about email spam and how to avoid spam filters, continue reading. We’ll guide you on what’s spam email and know more about its types and how to avoid them.

What’s Spam Email?

Spam email, also known as junk mail, is irrelevant and unsolicited emails sent in bulk to many people. There are about 107 million spam emails sent every day. You can see spam email sent in a large volume by botnets, which are networks of infected computers.

Common Types of Spam Email

To further understand what spam email is, let’s go in-depth and look at the types of spam emails. Here are five of the most common spam emails:

Antivirus Warnings

Antivirus emails is a common spam tactic to lure people into accepting a malicious virus or file. This type of spam email warns you about a computer virus, and it offers a solution. Once you accept the solution, you allow hackers to access your computer and data.

Commercial Advertisements

Businesses usually need your email address to let you subscribe to their newsletter. Commercial emails are a form of email marketing to promote a business. It’s a low-cost way to sell a company’s products and services.

These emails can be quite pesky, but the law makes it so you can have a visible unsubscribe or opt-out option. However, you should always check whether you can opt into and out of the marketing email. If they continue sending after you unsubscribe, you can change your filter settings.

Email Spoofing

Scammers will use a company’s exact formatting and logos to get you to reply or click in spoofing. This type of email spam mimics a legitimate company to get you to act. It’s easy to catch these emails in the act once you check the email address and grammar.

Money Scams

Money scam emails usually involve the spammer making up a story to ask for some funds. They talk about how they need money for their family or to support a tragic life event. The sender will ask for your information to send your money to them.

Sweepstakes Winners

This type of email spam urges you to respond as fast as possible to claim your “prize.” It will ask you to click on a link, and you’ll have to input your personal information. Make sure you don’t click on any links and don’t reply if you know you haven’t joined a competition.

Reasons Why Emails Go to Spam

Are you wondering why your emails aren’t going through when you’re not a spammer? Let’s dive into some reasons why your emails aren’t getting past through the spam filters. Read on to learn how to keep your emails from getting sent to spam.

Your Email Does Not Follow Protocol

Spammers tend to hide spam trigger words in images while using the email body for neutral words. Emails with a skewed ratio of text and image get flagged as spam by spam filters. Some users don’t allow images to load in emails, which makes your email look extra spammy.

There are also about 46% of users who open their emails on their mobile. Most email platforms consider non-responsive emails to be spam. Your email goes to spam because you lack the email key elements like the subject line.

A good way to avoid going against the protocol is by avoiding spam trigger words in both your body and images. Don’t go for only images emails, and don’t place alt text when you embed images. Make use of responsive emails and complete your key elements name and the plain text in your emails.

The Content Looks Fishy

Spam trigger words are plenty of trouble since they come out as manipulative and pushy. Some examples include apply now, all-new, click here, and you are a winner. Make sure you avoid having spelling and grammar errors in your emails.

Most scam emails are poorly written due to the sender’s poor English and lazy work. Avoid placing any links inside your email, especially if it goes to a suspicious domain. To avoid heading to spam, you should hire a professional writer to create your content for you.

A professional lessen mistakes in grammar, spelling, and also mood. It’s easier to avoid placing trigger words and have the wrong fonts that can look flashy and dubious. You can write your content if you’re low on funds, but you have to run it through apps like Grammarly.

It Violates the Spam Laws

One thing that most email platforms look for is an unsubscribe button. Without the unsubscribe button, your email will go straight to the spam folder. Make sure that you also have no problems with your HTML since it can look unreadable and sloppy.

You should also do a test for your email and make sure it doesn’t go over 100KB. Emails with 15 KB to 100KB can easily pass through most spam filters. So, be sure to go under 100KB and test your HTML by sending it to friends or coworkers.

Email Engagement is Lacking

If most people in your list no longer open your emails, the email platforms have a reason to place your domain in spam. You are wasting your time and money when you send emails to users who don’t open your email. Your engagement can also be lacking if your email address looks malformed.

A good way to get back your subscribed users is by taking advantage of email marketing trends. If that doesn’t work, it’s best you remove them from your list and market to new people. Make sure you have a trustworthy email address without numbers and symbols.

The Truth Behind Spam Emails

Now that you know what’s spam email and how to avoid getting it and sending it put it to good use. Use the information above to create your next campaign with confidence.

Do you want to learn about the finer points of emailing? Check out more of our guides and posts to learn all you can today!

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