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Have you done a full audit of your business’s online presence?
If not, you should think about doing one shortly. An online presence audit helps you get to know your business’s target audience and create a better marketing plan to help you find new customers.
Keep reading to learn more about an online presence audit and how to conduct one for your business today.
What is an Online Presence Audit?
An online presence audit helps you take a step back and look at all of the online tools you’re currently using to market your business.
During an audit, you’ll take a look at various online platforms, including your own website, local directories, and social media channels, and analyze what you’re using effectively, and hopefully discover new opportunities to market your business to potential customers.
You’ll also be able to see what online marketing strategies your competition is using, so you can adjust your marketing plan and take advantage of opportunities you might have been missing out on.
How Do I Conduct an Audit?
There are clearly many different benefits of an online presence audit. You’ll gain customers, improve SEO (search engine optimization), and find new ways to market your company.
If you’re not sure how to conduct an audit online, here are five key places that you’ll need to search:
1. Your Website
Auditing your business’s website is an important place to start. You’ll need to take a look at your site and determine what you can improve. Start by looking at analytics and asking a few questions, such as:
- How much time are people spending on my site?
- Where are they clicking the most?
- Are they converting into customers or leaving the site?
Answering these questions will help you develop the next steps that will improve your website. Maybe you need a new design that’s more user-friendly, or you need to add a clear “contact us” page, so you convert more users.
2. Social Media
Next, start looking at how your business uses social media. You’ll need to analyze where you post the most content and which sites and types of content have the highest engagement rates.
You should also look at where your competitors have social media channels and determine if it’s worth your time to start posting on those channels as well.
3. Online Ad Campaigns
Online ads can bring in a lot of revenue for your business, but make sure you’re auditing them regularly to make sure they’re worth your money. Check the analytics wherever you run ads to see which type of content performs the best.
You should also take a look at all of your advertising options. Are there certain websites your customers use more often? For example, if you currently only advertise on Google, you could try advertising on social media as well.
4. Review Sites
Another important place to audit your online presence is with review sites such as Google, Yelp, and Facebook. If your business doesn’t have any reviews online yet, make sure you establish a plan to encourage your customers to leave a review. Potential customers will want to hear feedback before trusting your business.
You can’t always remove negative reviews, but note any customer suggestions for improving your online presence.
5. Local Directories
Local directories are another important place to check. Make sure your business is listed everywhere it should be, and take note of what your customers are saying about you.
Learn More About Online Marketing
An online presence audit is just one of many ways to improve your digital marketing strategy. If you’d like to learn more about reaching new customers online, make sure you check out the rest of our website for helpful tips.