Table of Contents
- Steps To Become A Successful Social Media Influencer
- Know How To Become A Social Media Influencer
It’s safe to say that influencers have a huge amount of power in their smartphone-wielding hands. Research shows that 86% of women use social media for purchasing advice, and almost half of all consumers depend on influencer recommendations in general.
In other words, you can be forgiven for wondering how to become a social media influencer! These elite leaders have the ability to shake up the market, direct major trends, and change peoples’ perceptions with a single post.
Of course, actually becoming a high-tier social media influencer is harder than it sounds, especially with every platform teeming with personal brands hoping to rise to the top. How do you make it big in a market that crowded?
If you’re hoping to become a major social media influencer, here’s what you’ll need to know.
Steps To Become A Successful Social Media Influencer
Find Your Niche
First things first: if you want to become famous on social media, you’ll need to narrow down your audience. If you have dreams about becoming a social media influencer with a huge following, this step might sound counterintuitive, but it’s the only way to get your start.
Picking a small segment of the total audience on a platform helps you in a few key ways:
- It allows you to create hyper-specific content that resonates with your small audience, getting you an early foothold and immediate followers
- It helps you hone your skills or expertise in a certain area, which helps you create even more valuable content
- It allows you to choose an area of interest you enjoy spending time on—which is important, as you’ll need to invest a lot of time in your craft
Note that it is possible to become an influencer with multiple adjoining niches according to your interests. For example, you might decide to offer videos on baking vegan desserts and selling handcrafted, eco-friendly containers for those desserts. Or you might share insights about fashion and beauty products.
In addition, as you grow as an influencer and expand your following, you can also expand your niche to include additional niches according to your audience’s interests.
Pick Your Social Media Platforms
Whether you’re hoping to become Instagram famous or you’d love a huge following on Twitter, it’s important to figure out where you want to invest your time. The right channels can make or break your chances of hitting it big, so be sure to put some thought into this decision!
You’ll need to consider this tip at the same time as you work on the tip below, understanding your target audience. After all, if you aren’t in the same places your target audience spends most of its time, you may as well be shouting into a void.
In addition, there are a few things you may want to consider to help with this choice.
First, what platforms are your competitors on? If you know of any influencers with a similar audience and niche as yours, joining the platforms they’re using is a safe bet.
What kind of content do you want to create? Photo- and video-heavy posts, for example, might perform better on TikTok or Instagram than on Twitter.
Get To Know Your Audience
Finding your target audience can be a huge coup in your early days as an influencer. This audience is a crucial part of your niche, so it’s important to understand who they are and how to attract them.
To do this, it can help to understand the concept of creating and using a “buyer persona.” In marketing terms, a “buyer persona” is a representation of a business’s ideal customer. It helps companies understand the specifics of who they want to attract, influence, and sell to.
Sure, you may not think of yourself as a business—and you might not even be selling anything to your followers yet—but using this strategy can help you understand who to target.
Depending on your chosen niche, you’ll want to create a profile based on the demographics, preferences, and needs of your audience to build a strong fan base.
Most social media platforms make this a breeze. With built-in analytics tools that share insights about your current audience, you can get a better sense of their interests, locations, genders, and more. Using this information can help you ensure that your content caters to your current target audience while helping you attract more followers.
Create Valuable Content
Now that you understand your audience’s interests and needs, it’s time to start churning outposts!
This step will vary a great deal depending on the type of niche you’ve chosen, your target audience, and your platform. However, it’s safe to say that one thing will help you succeed every time: high-quality content.
If you don’t follow any other step on this list, make sure you’re publishing unique and valuable content that resonates with your audience. This kind of content is what earns you likes and shares—as well as more followers!
Don’t hesitate to research the latest trends for your platform, or to try new content strategies. Giveaways, tutorials, podcasts, affiliate posts, and other tactics can help you entice your followers fast.
Use The Right Hashtags
Becoming TikTok famous can sometimes be different from getting big on Instagram—and for a very subtle reason. Popular hashtag usage varies from site to site, and it can be hard to figure out which hashtags will make your content the most visible.
Again, take some time to study fellow influencers to see which hashtags are relevant to your personal brand.
You can also use tools on the social platform, such as Twitter’s currently trending hashtags, to decide what hashtags to post. In addition, don’t forget about third-party tools like Hashtagify, which can help you discover and monitor hashtags.
Optimize Your Profiles
It’s hard to get popular on social media if you aren’t making yourself as visible as possible.
Make sure that you’ve filled out your bio in a way that offers a good first impression of your personal brand and what you do. Tell your story and include relevant personal details that will help your audience understand why your content is worth consuming. If you know a little about search engine optimization, this is a good place to use relevant keywords to get found in the search engine results pages!
Don’t forget to also add a profile picture and cover photo using images that are the right size for your chosen platform.
Engage With Your Audience
When it comes to being an influencer, your community is everything—which is why it’s important to keep in touch. This will look different according to your audience and personal preferences, but you have plenty of tactics to choose from here.
Some influencers prefer to engage with followers through DMs on their social channels. Others engage with followers by email or via content on third-party sites like Patreon. Some host AMAs, contests, and giveaways to promote excitement.
If you’re struggling to get engagement early on, it might be because you don’t yet have enough followers to interact with your posts. This can signal to your audience that you’re not providing value, even if that’s not the case—sometimes, even high-quality posts won’t start trending because the user who posted them is relatively unknown.
Often, the only way to fix this is through regular, consistent posting, which can help you build a small following over time. Alternatively, you can try getting free IG likes for a faster rise in popularity.
Invite Brand And Influencer Collaborations
As you grow, you’ll find yourself in a position to collaborate with other influencers and brands in your niche. This can be a huge opportunity, as it not only increases your visibility with your current target audience but can also help you get seen by new followers from the brand you’re partnering with.
To make sure it’s clear that you’re open to collaborating, list your contact information in your bio and note that you’re happy to connect with relevant brands.
If you want to go the extra mile, do your own outreach! Identify the brands and influencers you’d like to partner with—as well as ones your audience would be interested in—and ask if they’d like to collaborate. Proposing a strategy or idea is always a great help.
Regular networking like this can help you form long-term relationships with other social media influencers and brands, which can increase your name recognition and authority in your niche.
Know How To Become A Social Media Influencer
At the end of the day, knowing how to become a social media influencer can mean the difference between launching a successful online career and falling flat on your face. There’s no denying that you’ll have to do some trial and error to understand your audience, narrow down your niche, and create the right posts, but the tips above are a good place to start. With a little time and effort, you’ll be able to build your following and wield your influence like a pro!
Looking for more of the tech tips you need to know? From social media to blogging and beyond, we have the guides you need. Check them out for additional insights.