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Around 75 percent of customers judge a company’s credibility based on its website design.
Because of this, businesses must prioritize great web design so users aren’t overwhelmed once they enter your site. Perhaps you’re designing a website but you’re unsure unfamiliar on how to improve its usability and aesthetic.
Sound familiar? If so, you’ve come to the right place. Here are five of the best website design tips.
1. Promote a Clutter-Free Website
The key to good website design is to make it clutter-free. Write a list of the main elements you want to display like your contact details and cut down unnecessary ones. Cluttered sites look unprofessional and take longer to load, deterring customers from your business.
Keep it minimal with a navigation menu, logo, tagline, product photos, and a clear call-to-action (CTA). You can feature other information on other pages but the homepage is the customer’s first impression of your brand so it must be a good one.
Also, harness the power of white space. It’s the empty area around elements, a crucial design element that breaks up the page so it’s easier to read. If you’re unsure how to do this, work with a website design and development agency as they have the expertise to produce high-quality websites.
2. Easy-to-Read Copy
One of the most important website design tips is to feature easy-to-read copy so visitors aren’t frustrated. Your copy should represent your brand’s voice and be well-displayed so it’s not overwhelming.
To ensure the copy is legible, choose a typeface that works well with other elements. Test fonts to see which is the most effective and pay attention to the color of the text against the background as it could be impossible to read.
Avoid using cursive fonts in the body of your text and stick with “web-safe fonts” that display well on computers and mobile devices. If you want to flex your creative typography skills, keep them for headers as they’re eye-catching.
You should also add high-quality imagery as it creates contrast and encourages visitors to continue to the next section of the page. Post images of your staff or customers as it’s more engaging and make sure they set the right atmosphere so if your site is cheerful, post photos of people smiling.
3. Simple to Navigate
In your website design strategy, aim to streamline navigation. You must make your website intuitive so users can easily find what they’re looking for.
Too many options will overwhelm visitors so organize them into categories so it’s easy-to-navigate. For instance, if you’re selling clothes then divide it into “accessories” or “tops”, so users can find what they need. Although experimenting with web design sounds attractive, stick to convention regarding navigation so there’s no confusion.
You must constantly test your site and monitor how far users scroll or where they are clicking so you can improve the design’s usability. Six months after the initial launch, make sure you’re content with the button colors, headers, or if your copy needs tweaking.
To check, do A/B tests or set up heat maps so you can see how users are interacting with your site.
4. Prioritize Mobile
Over 51% of total web visits are from mobile devices which proves how important a responsive site is.
Mobile responsiveness is how your site appears on small-screen devices and the ease of use. If the images are in the wrong place or half of the site is missing then your visitors won’t have a great experience and will most likely leave.
Plus, mobile devices have different website design guidelines like swiping so make sure your site considers this. Your mobile web design should be minimal and clean so users can easily focus on the content.
Design the mobile site first so you know which essentials to include because of the minimal space. Then you can add on extras for the desktop version. It’s important to note that it’s not one-size-fits-all as tablets and mobile screen sizes differ so refer to user data and see which is the most popular size.
5. Choose the Colors Wisely
An important aspect of website marketing is choosing the right colors for your site. Keep it simple as a busy color scheme will be loud and confusing to the eye. It’s important to remember how colors are tied in with our psychology so if your brand is energetic, choose dynamic colors like red to make a statement.
Further, many businesses in health or finance use blue because it’s associated with dependability. But choose lighter shades so it doesn’t appear cold and note that blue curbs appetite so you mustn’t use it for food-related sites.
In the brainstorming stage, consider your brand’s colors and use them throughout the site so visitors instantly know they’re on your business’s site. You must establish a color hierarchy so the main elements of your design are primary and the highlights are secondary colors.
Those Are the Best Website Design Tips
Now you know the best website design tips to elevate your online presence.
Strive for a minimal style so there’s no clutter, it’s easy to navigate, and the colors compliment one another so it’s not overwhelming. During the testing stage, pretend you’re a first-time visitor so you can see what works and what doesn’t whether it’s on a mobile device or desktop.
It’s wise to hire a website design and development company as they have the skills to produce a fantastic website for your business. Good luck!
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