Customers can get angry for many reasons, but you and your team can achieve positive results through Peaceify – de-escalation training. You have likely witnessed many scenarios in which customers lose their temper, some of which can be:

Unmet Expectations

Unmet Expectations

This could be anything from expecting a product to be of a certain quality, to receiving service that they deem to be below the promised quality level.

Poor Service

Poor service can range from indifference on the part of a customer service representative to their not being able to resolve the customer’s problem. When customers feel like they are not a priority, and the company does not seem to care, it can lead to anger and frustration.



If customers feel that they are being treated rudely by an employee, it can cause them to become angry very quickly. Rudeness can include using inappropriate language, interrupting, ignoring, or mocking the customer.

Insufficient Communication

Insufficient communication may result in customers getting angry. This happens when a company fails to inform customers about changes in policies, prices, or availability. It can also occur when a company does not respond to customer inquiries or complaints, or when a company does not follow up with customers when there are issues.

Customers may also be angry because of personal problems or their stress levels. In any case, it is important to be aware of some fruitful techniques for customer de-escalation to put in place.

5 Techniques for Customer De-Escalation


Handling angry customers can be challenging, but it is also an opportunity to show your professionalism and customer service skills. Here are some useful tips on how to deal with angry customers:

  1. Stay calm and don’t take their anger personally – They are frustrated with the product or service, not with you.
  2. Listen actively and let them vent their feelings – Do not interrupt or argue with them, but show that you are paying attention and empathizing with their situation.
  3. Personalize the interaction by using their name and introducing yourself – This can help build rapport and trust with the customer.
  4. Acknowledge their emotions and apologize sincerely for any inconvenience or dissatisfaction they have experienced – Do not blame anyone or make excuses, but focus on finding a solution.
  5. Restate what they told you to ensure you understand their problem and expectations – This can help calm them down by proving that you are listening. Also, offer a solution that meets their needs and expectations, or explain why you cannot do what they want. If possible, give them options or alternatives to choose from.

Finally, keep in mind not to use words that might trigger more anger, such as “no”, “can’t”, or “won’t”. Instead, use words that convey your willingness to help, such as “yes”, “can”, or “will”. Follow up with them to make sure they are satisfied with the outcome and to check if they need any further assistance. Thank them for their patience and cooperation and for bringing the issue to your attention. Tell them how much you value and appreciate them as a customer.

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